
About Samer
The
Journey
Fitness with purpose
A life built
through action.
Samer Madi combines personal training, sports nutrition, content, and leadership into one focused personal brand.
As CEO and social media manager of SM Fitness & Nutrition, he leads a team of 15 nutritionists delivering professional guidance and personalized nutrition programs.

Professional practice
Train with intent.
His work spans strength and conditioning, body composition analysis, weight management, habit building, injury prevention basics, and performance optimization.

Defining achievement
Control under pressure.
In November 2025, Samer maintained a straddle human flag from a flying helicopter for 21 seconds—earning a Guinness World Record and representing Lebanon internationally.
Watch record
Beyond fitness
A story with reach.
His Guinness World Record achievement was recognized through appearances on Al Jadeed TV and MTV, taking the story from social media to national television.
Fundamentals
Built on
the basics.
Meal planning & diet structuring
Body composition analysis
Strength & conditioning
Weight management coaching
Habit building & behavior change
Performance optimization
Online coaching & follow-up
Injury prevention & recovery basics

Relentless dedication.
Exceptional control.